Author: Ally Machala

Ninety-five percent of Americans now have a cell phone of some kind. Of that number, 77% of them have smart phones and approximately 51% of Americans own a tablet. (Source: Pew Research Center) In fact, you’re likely reading this on a mobile device right now! We cannot ignore the fact that mobile marketing is the […]
Facebook recently began rolling out Cover Videos, which allows you to add a 20-90 second video as your cover photo. (The optimal cover video should be at least 820 x 312 pixels.) Testing began publicly in April when the Netflix show Narcos debuted their cover video, featuring a short clip of money scrolling across the top. […]
We’ve had the opportunity to work on some pretty darn awesome projects in the past month, from launching a new website for Performance Therapies to sharing fantastic footage of the Cedar Rapids Kernels. We are currently expanding our services to offer more video marketing and for both website and Facebook advertising. This is an addition to […]
Facebook Messenger Ads are making it easier to communicate directly with your target audience, giving you the ability to connect and build relationships with your customers! When clicked, these ads direct people to a conversation with you or a bot straight from the ad to Messenger. For desktop users, a Facebook message box automatically pops up […]
In a market that is always changing and evolving, staying up-to-date on digital marketing news is crucial. We’ve compiled a list of 5 recent articles that provide interesting digital marketing insights and what to expect going forward. Instagram now has more than 1M advertisers, doubling in past 6 months Marketing Land It’s been a year […]
For years Google has been using its CAPTCHA technology to tell humans and robots apart. CAPTCHA began as puzzles that were easy for humans to complete but not robots. The technology was created in the 90’s to protect websites from bots flooding them with spam or abusive requests. CAPTCHA stands for Completely Automated Public Turing test […]
As a small business, building brand awareness is a crucial part of your marketing strategy. It’s likely you don’t have the capacity or budget for large-scale advertising efforts or campaigns. The best way to gain momentum as a small business is to get your name out there as much as possible, and create brand evangelists […]
Two of the most powerful tools for driving traffic to your website are title tags and meta descriptions. And you’ll never even find them on the pages of your site. The place you will find them is the Search-Engine-Of-Your-Choice’s search results page. The title tag is the large blue title that grabs your attention, while the meta description […]
SEO (Search Engine Optimization) can seem a bit daunting on your own. How do you know the best places to put your keyword or keyword phrase? How many mentions of your keyword are too many? How many are too few? Thankfully there are tools to help make the most of your SEO efforts. For our […]
Content is everything. From ad copy to blog posts to webinars, content is the brick and mortar of your digital marketing efforts. That’s because, when done right your content is what moves your potential customers through their buyer’s journey. The buyer’s journey looks a bit like this: For each stage of the buyer’s journey, different […]
If you’re advertising online (which we hope you are!) there are certain metrics that you really should be paying attention to. These are click through rate (CTR) and conversion rate. It’s pretty easy to get these two mixed up, so we thought we’d just go through, as you may have guessed, the basics.   CTR – […]
As a business…why are you on Facebook? Twitter? Snapchat? LinkedIn? Every business brand on social media is on for one reason – to (eventually) get more business. That means different things to different types of businesses – which means you might have different objectives: Driving in-store sales Increasing online sales Launching a new product/service Building […]
So, you want to go live. Facebook Live, that is. But, you’re wondering how to go Facebook Live? Don’t worry, it’s not that scary. And it’s fun! Let’s face it, it’s about as exciting to marketers as broccoli is to this pug. This feature has been heavily promoted by Facebook in recent months, which aligns […]
In this installment of our Back to the Basics series we’re covering the basics of PPC and Google Adwords. Breaking Down PPC PPC, or Pay-Per-Click, is an online marketing model for ads. It works exactly as it says: You only pay when someone clicks. The amount you pay per click is called, not-at-all-shockingly, CPC, or […]
Businesses looking to make changes usually have a single challenge in mind — they may claim they need to improve their Facebook presence or their search engine rankings, but the truth is that the core problem they’re trying to solve lies much deeper than these one-off tactics. They don’t need a bigger Twitter following; they […]