Author: Mark Vande Haar

Marketing is giving manufacturing a huge boost The landscape of industrial manufacturing companies (both mid and small sized) and how they approach marketing has changed. That’s a pretty obvious statement, as marketing has improved across verticals and industries of all shapes and sizes. However, manufacturing has been a little slower than other industries to adapt […]
Every once in a while, I come across businesses that aren’t utilizing CRM to attract customers, leads and contacts. This occurs for multiple reasons. However, generally it’s just from a lack of understanding, time, and awareness of the CRM technology available. In this article, I’m going to state five reasons why you need a CRM […]
You probably get a lot of calls from salespeople talking about how you need to improve your Google presence or promising to drive more leads your way from the internet. Have you ever wondered exactly who these companies are and how they can potentially help you? In this post, we’ll answer the question, “What is […]
Hey there, Mark here. I wanted to share with you something I’m really excited about right now – marketing automation. In a nutshell marketing automation is the use of software and other technology platforms to automate repetitive marketing tasks, such as email sends, social media posts and other website related activity. Marketing automation has been […]
We’ve found the sweet spot. Fifteen minutes a day on Pay Per Click campaigns is the happy medium between spending too much and too little time on PPC Campaigns. It usually comes out to be 5.5 hours per month, not including reporting or design time in landing page creation. (In our company structure we separate […]
Google has made some changes to its Adwords platform over the past year – and not just in regards to functionality. Google rearranged its Search Engine Results Page (SERP) results, effectively necessitating (positive) change behind both SEO and PPC strategy. The major areas that have been addressed are: A reduced number of results for Ads […]