The number one goal with acquisition marketing is generating leads. This also includes trying to understand and lower customer acquisition cost. Website optimization increases inbound traffic, while content marketing helps convert that traffic into leads.
Customer Touch Points
People want to connect with the brands they interact with. Customer touch points allow visitors and customers to connect with your brand through many different avenues, such as forms, chat, online messaging and strategic social connections.
Anytime someone searches your product or service, your brand needs to be in front of them. With strategic search ads you can reach more customers, which will naturally result in an increase in top line revenue for your business.