How Can Display Advertising Work for Your Business?

Display advertising allows you to reach potential customers across the web through Google’s Display Network, by placing ads on websites within the network and targeting specific demographics and interests so your ads only get shown to people who will be interested in your product or service.

How Display Advertising Works

Display advertising is a type of pay-per-click advertising that appears on web pages in the form of banner ads. Display ads can be wide banner ads at the top of a page or square ads along the side of the page’s content; there are a variety of sizes available when designing a display ad, as well as options for video or audio. The success of your display ad can be easily tracked by looking at impressions and click-through rates.

Conversion Optimization

Driving traffic to your site is the number one priority for any marketing plan or strategy. Display advertising is a tool you can use to optimize your conversion and keep marketing to all traffic that you want to drive to your site. Display advertising works best in conjunction with inbound and outbound marketing or demand generation. Successfully implemented display advertising can bring visitors to your site and increase revenue going to your bottom line.

What Industries Can Benefit from Display Advertising

  • E-Commerce
  • Small Businesses
  • Staffing and Recruiting Companies
  • B2B
  • B2C
  • SaaS Industries

Many companies and industries can benefit from display ads. For more information on display advertising campaigns, contact Maudience, your Iowa digital marketing agency, to learn more.