Your customer journey map will show where your contacts and current customers sit within marketing objectives of your company. This will give you 360 view of how to move contacts from one part of the journey to the next. Generally, a customer journey will be 4 to 8 steps.
Permission Based Sales
Customizing your marketing and sales effort to exactly match your customers’ wants and needs will help you drive more leads and enable you to nurture those leads into customers. Market to your customers how they want to be marketed to with permission based sales
The creation and distribution of consistent content helps highlight your business’s strategic value to customers. Case studies, infographics, videos, lead magnets, and testimonials will be placed into a schedule with a distribution strategy.