Ninety-five percent of Americans now have a cell phone of some kind. Of that number, 77% of them have smart phones and approximately 51% of Americans own a tablet. (Source: Pew Research Center) In fact, you’re likely reading this on a mobile device right now! We cannot ignore the fact that mobile marketing is the new norm – in fact, doing so can have a serious negative impact on your online marketing efforts.
The age of the desktop is over and we must embrace the mobile revolution! By ensuring that content and websites are mobile-friendly, you can rest easy knowing you’re connecting with your audience where they are and how they want to be reached.
We’ve compiled a list of 20 mobile marketing statistics that will have you bowing down to mobile as the new marketing king.
1. As of 2017, there are now 2.96 billion active mobile social accounts across the globe. And that number is growing every day. (source: We Are Social)
2. YouTube is the perfect place to share your company’s story. Video has extreme power on the web – 4x as many consumer would rather watch a video than read an article or product description. (source: Hubspot)
3. YouTube has over 1 billion users and more than half of all video views come from mobile devices. (source: YouTube)
4. As one of the younger social media platforms, Instagram was designed for mobile. Unlike Facebook or Twitter, Instagram was originally created as an app for mobile devices and then later converted into a website.
5. Instagram is expected to generate around $6.84 billion in mobile sales in 2018. (source: Statista)
6. Instagram is also an ideal platform for reaching millennials and Gen Z-ers: 59% of 18-29 year olds are active users on Instagram. (source: Sprout Social)
7. Facebook is one of the most popular social platforms for businesses and social media ad spend. The number of Facebook monthly active users on mobile is 1.74 billion.
8. More than 50% of those users only login from a mobile device.
9. This trend continues with Facebook advertising: 89% of all Facebook advertising revenue comes from mobile ads. (source: expandedramblings)
10. Recently Facebook changed its default ad preview to show the ad in mobile rather than desktop. This change enables advertisers on Facebook to automatically format their ad for mobile optimization, where their ad is much more likely to be seen.
11. Twitter has 330 million monthly users, with 80% of all active users on mobile. (source: brandwatch)
12. Mobile is essential for videos on Twitter. 93% of videos on Twitter are viewed on a mobile device. (source: Twitter)
13. Twitter makes 86% of its ad revenue on mobile. (source: Venturebeat)
14. 91% of consumers check their email on their smartphone at least once a day.
15. 46% of all emails are opened on mobile devices. (source: emailmonday)
16. Of readers who open an email on a mobile device, 23% will open it again later and 65% of those are more likely to click through. (source: Campaign Monitor)
17. Only 58% of small business in the Midwest have a website.
18. Approximately 79% of small businesses with websites say it is mobile-friendly. (source: smallbusiness.com)
19. 61% of users are unlikely to return to a mobile site after having a negative experience. (MicKinsey & Company)
20. 57% of users say they won’t recommend a business with a poorly designed mobile site. (CMS Report)
All Hail Mobile Marketing
It’s safe to say the mobile revolution is in full swing, and it’s not likely to end any time soon! If you haven’t started utilizing mobile-friendly advertising or web design we hope you will after reading these amazing statistics. We live in a time when we have the whole world in the palm of our hands – don’t get left out by ignoring the power mobile has!
Need a new website or to optimize your existing website for mobile? Learn more about our mobile-friendly web design!