Author: maudience

Being in the web design and digital marketing business, I’ve heard my fair share of horror stories. Unfortunately, the majority of our prospects timidly approach us about having a new website design. Their timidity is typically the direct result of having recently been ripped off by a web designer. Actually, just this week I spoke […]
[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” text_font_size=”14″ use_border_color=”off” border_color=”#ffffff” border_style=”solid”] There’s a semi-famous Penn & Teller sketch “Bottle Survey” in which a waiter in an upscale restaurant presents ordinary tap water under extraordinary descriptions to raging success. A water “steward” distributes a menu and discusses the finer points of water purportedly shipped in from […]
If doing the same thing over and over again and expecting a different result is the definition of insanity, we’re about to drive you completely nuts. Consider the following when your next media sales rep starts talking about reaching more people than you ever thought possible: The average person is exposed to more than 7,000 […]
You know why they call it “Black Friday” don’t you? It’s allegedly when businesses finally develop enough sales for the year to be considered profitable. That seems rather silly, though…to wait all year for all that hard work to finally pay off. For most businesses, we recommend at least a monthly focus. Naturally, the end […]
Your website is an extension of your business, so it puzzles us how attracted to so-called “free” websites many businesses are. Certainly we understand that the prospect of paying gobs of money for a new website may not be in your thought process…especially after not being entirely certain your current one has done you any […]
As a business owner, you believe in what you do. You deliver a better customer experience than you competitors because it’s what you value. You have a personal commitment to customer service. You’re confident about your business because you have good intentions. Uh oh… It is our friends who judge us by our intentions, they’re […]
Ben Carson, small business owners, and digital marketers can all learn how to better utilize display advertising and remarketing. According to the new FEC finance filing for Ben Carson’s presidential campaign, the new wave of advertising has finally hit politics. In Q3, his campaign spent their advertising dollars on these mediums: $5 million on Social […]
Overview Maudience is seeking a graphic design intern with an excellent sense of design fundamentals to help create engaging marketing materials for our websites and print materials. This internship is a paid position to work up to 20 hours per week. You must be a current undergraduate student and show an online portfolio to qualify […]
[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] Local YouTube Advertising Proving an Alternative to Cable Local YouTube advertising is growing leaps and bounds every month. With all the same targeting features that Google offers for its search mediums, it offers the same with YouTube. We can target video ads directly to a […]
It’s difficult to quantify how spending a significant amount of money on updating your website will translate into more sales. There are no guarantees, but Maudience can make it as simple as possible to understand in using an actual recent example. A local business has a very “pretty” website and it serves a very minimal […]
The invisible shopper is looking at you right now. He’s aware of you because he’s in your store as we speak…but you can’t see him. He only has about 3 minutes to look around and if he likes what he sees, he’ll tap you on the shoulder and you’ll be able to meet him. He’s […]
I know a boy who is crazy about Minecraft. Virtually anything with the Minecraft name attached to it gets his attention. Last week, a new update to his gaming platform version was issued and after coming back to earth from his excitement, he went to YouTube to watch his favorite instructional videos. An hour later, […]
Gone are the days (or they should be) when ads lived in one medium and spoke at consumers. If nothing else, digital marketing has changed that paradigm permanently. Even most consumers of television have now taken complete control over how they watch, when they watch, and what they watch. Witness: the activity taking place every […]
We keep running into businesses who are spending huge amounts of money in search advertising. Nothing wrong with that, it’s just as an Iowa web-design company, we find horrible amounts of waste. Recently, one particular company we found was spending in excess of $20,000 per month in search marketing. Sure, it’s a highly competitive market […]