Two of the most powerful tools for driving traffic to your website are title tags and meta descriptions. And you’ll never even find them on the pages of your site.
The place you will find them is the Search-Engine-Of-Your-Choice’s search results page. The title tag is the large blue title that grabs your attention, while the meta description is the summary of the page that lies underneath. (The following example was chosen randomly and had nothing to do with hunger or love of dark chocolate, I swear.)
The combination of your title tag and meta description is what convinces someone to click through from the SERP (search engine results page) to your site. Because of this, you want to make sure they are engaging and effectively communicate the value of visiting your website. The generation of organic traffic relies heavily on title tags and meta descriptions.
Title tags and meta descriptions are also crucial when it comes SEO and keywords. Implementing keywords in your title tags and meta descriptions will boost your SEO, making it that much easier for both the search engine (Google, etc.) and your potential website visitors to find you.
Editing Title Tags and Meta Descriptions
There are a few different ways to edit your title tags and meta descriptions. One option is to edit the actual HTML code within the HEAD code of the website. For those of us that look at Greek and think “It’s all HTML code to me” there are other options. For example, WordPress sites have plugins, such as Yoast, that allow you to easily change your title tags and meta descriptions.
Optimize Your Site for SEO.