“I Tried It And It Didn’t Work.” It’s the phrase less-than-overwhelmed advertisers often say when approached with a marketing idea. Accepting that you truly believe an idea didn’t work, here are some general questions to ask yourself: Why did you try it? Often, a new kind of ad campaign begins from an ill-timed need for new customers. […]
In 1914, a little umbrella-carrying girl on a round box of table salt appeared and it never went away. For more than 100 years, the Morton’s salt color, shape, logo, and brand statement hasn’t changed. But their website has. It’s fresh, clean…updated and it works very well. The Kikkoman soy sauce bottle design first came […]
At Maudience, we hear time and time again how difficult it is for a company to find quality employees. It used to be so easy. If you had an opening, you called the newspaper and post it in the classifieds. If you got really crazy, you did this over multiple days and with bigger ads […]
You get what you pay for. A free website is just like anything else offered for free…there’s always a catch. It’s understandable that the word “free” still manages to attract as many people as it does. Given the considerations of a business website, we feel the word “free” undervalues what a true professional website design […]
In order to get Maudience off the ground two years ago, I was forced to walk door to door to businesses practically begging them to let us build them a website for money. The three main objections I would get were: 1. My site is okay, nobody goes to it anyways. 2. I don’t need […]
More than 60% of all searches on the internet now start on a mobile device. More shocking is the fact that 48% of the population uses a mobile device EXCLUSIVELY to research online. Those statistics don’t even include other non-PC devices like smart-TV’s and game consoles. The bottom line: Your business website must be optimized […]
Review your website A quick glance at your website isn’t what we mean. Step outside of your current bottle as owner or manager of your business and truly look at your website as a customer would. Would YOU do business with YOU based on your experience? Check your site on multiple devices…using the office computer […]
Sign Up and Install Google Webmasters Google Webmasters provides a starting point for gathering information without having to pay for SEO software. You’ll be able to see Search Traffic, HTML improvements, links to your site, bad URLs, and how your site is indexed. If there are any problems with your site, Google Webmasters will tell […]
If you weren’t able to make it to our Google Partner event yesterday at the North Liberty CoLab you can watch it at the link below anytime you want. The most interesting stat of the day was 97% of all people search online prior to making a purchase. Watch to find out more. Watch The […]
1. You think marketing is only advertising Not always. Marketing is the sum total of all that you do to create an impression in the mind of your customer…good and bad. Your sales process, your storefront, your employees, your website, your business card…everything you and your employees do develops an impression. Advertising is the outward […]
We’re busy this month helping a lot of businesses both large and small with their 2015 marketing efforts. With one month left in 2014, it’s time to start thinking about maximizing your budget and increasing your company’s revenue. I’ve listed eight trends that I believe can benefit small businesses significantly in the coming year. […]
How Your SEO, Website, Lead Generation, and Sales Will Improve with Exercise Experts say 45 minutes of exercise can make you healthier, and live longer. The same can be said for your website. Taking 45 minutes out of your day to focus on your website can pay huge dividends for your natural search ranking and […]
There are 180,000,000 active websites currently around the world. Today we’re going to look at some basic essential items that a website needs to have for a successful web presence.
Meta Tags and SEO This article will give you a quick how to guide on creating and optimizing three main meta tags in your web pages. Most content management systems make it easy to control these SEO compontents. So I’m going give the beginner a quick lesson on how to optimize meta tags. How to […]
Search Engine Optimization (SEO) is a must for anyone who has website presence. In short SEO is the process of optimizing your website so search engines will rank your site higher in search results for specific keywords. SEO is ever-changing and can be very overwhelming even for experts in the field.