Digital Marketing Tips to Improve Bounce Rate
Bounce rate is a term you hear a lot about and is a word the digital marketing world is always trying to improve. Bounce rate is a good analytic to look at to see if you’re bringing the right traffic to your website. The biggest challenge digital marketing faces is bounce being very subjective. That’s why I’m going to give you eight ways to “help” decrease bounce rate instead of guarantee fixes.
Why is Bounce Rate Subjective?
A high bounce rate can be good if visitors come to your site and find what they’re looking and leave right away. Or if a landing page leads to a third-party site, in that case you want a low bounce rate. Being a web design agency, we need to have a pretty low bounce rate and high average visit duration as we want visitors to look at our websites we built.
However by looking at the visitor flow and how a website design you can get a pretty good idea to where your bounce rate should be.
Why is bounce rate important to digital marketing?
Conversions will take time on a website, and by time I mean 2 to 4 minutes. When visitors leave your website within ten seconds, you have a problem.
1. Readable
Proper font size, location, and color are the first essential elements for your content. If the text isn’t readable people will bounce very quickly. Make your content readable don’t use jargon or technical words. Keep it simple.
2. Call to Action Placement
Making sure your call to action catches the visitor’s eyes and gives them something to follow while they’re on your page will increase bounce rate and increase conversion.
3. Speed
Page load has to be under 5 seconds or your toast. Having proper slider plugins, and server size determine how fast your site will pull up and load.
4. Color Contrast
Visitors need contrast. Contrast between colors can make a dull story into an exciting one and conversely can turn the most exciting content in the world into a palette of indiscernible whites and grays if not given proper consideration.
Contrast is important to consider as the web moves faster towards different mediums of content, with more and more happening on the pages, and it is important to use colors and patterns to draw your reader’s eyes toward the important parts of the page.
5. Design
Your content needs to be attractive; both in terms of graphical treatments and readability.
Design for your target audience, which may not necessarily be the audience you already have, or at least not the majority of it. Design has become a quality signal and the lack thereof can directly impact visitors perceptions of the quality of your business and services.
6. No Pop ups!
These annoy visitors and immediately put people in annoyed/worried mood. It’s great to get your websites call to action out in front of your visitors but do it in a non-evasive way.
7. No distractions
Having AutoPlay on a website can draw people’s attention away from your content which leads to a high bounce rate. If people want to play audio or video, let them take control and do it themselves.
8. Messaging
Make sure your websites messaging is short, obvious, clear, and concise. Taglines are a great way to quickly translate a purpose, but if you don’t have one another simple way is to place your site’s purpose in plain text in an obvious place like a header or sidebar.
Maudience is a web design agency that specializes in pay-per-click advertising, website design, digital marketing, SEO, and behavioral marketing. Maudience serves businesses in North Liberty, Iowa City, Coralville, Cedar Rapids, and many other parts of the nation.
