Three Quick Tips for Facebook Advertising
Facebook Advertising has become one of the largest indirect marketing channels in the world at the current moment. Everyone in the United States right now either has Facebook or if they don’t, they hate and stay off it for a reason (for the most part). Maudience works with companies of all shapes and sizes and there is one channel that all utilize and that is Facebook Advertising. Facebook Advertising is very similar to a typical Adwords campaign. There are now 8 different ways to advertise on Facebook.
- Page Post Engagement
- Page Likes
- Clicks to Website
- Website Conversions
- App Installs
- App Engagement
- Event Responses
- Offer Claims
No matter what you’re advertising you should be able to find something that fits your business needs with Facebook Advertising. Facebook has made it more difficult to promote your product or service organically and the advantage definitely goes to advertisers. As you probably notice every time someone likes a company or page post from a business you will see that over and over on your newsfeed. There’s a methods behind that madness. The great news is that it doesn’t cost that much to advertise on Facebook and with proper guidance you can turn your Facebook campaigns into revenue generating, page like, brand awareness, and customer engagement machines.
Three keys to a successful Facebook Advertising Campaign
Paying to Play
You’re going to have to drop some cash in order to effectively promote your product. It can be as a simple as $200 a month and for most small businesses $400 a month is enough. Larger businesses and companies will probably want to look to $1,500 a month and beyond depending on the campaign and how aggressive you want to be.
Ad Variations
You’ll want to come up with different types of ads and different wording to make sure you get the right clicks. There’s a lot more to this on the Analytics tracking side on your website but Facebook will provide you with some very helpful insights to your ads. At Maudience we typically go with eight variations of the ad and narrow it down to two eventually per product/service. Those two ads are typically the best that we will carry on to other campaigns. Whatever you do don’t just use one ad, you’ll be setting yourself up for unwanted clicks and followers.
Boost Posts
The post boosting tool that Facebook has created is worth its weight in gold. If you have a post that you feel would be beneficial that would put your business in the eyes of many people boost it. Boosted Posts are page posts that get additional paid reach in News Feed among fans and friends of fans as a result of using a button on the page. Part of their appeal is that they don’t require page owners to create campaigns through the more complex ads create tool or Power Editor. You will pay a flat rate that you set to boost the post before and ad money if people really engaging with your post. Those are some quick keys on Facebook Advertising. Of course if you have any other questions or are looking for a company to handle Facebook Advertising for you contact us today!
