Websites Can Be Your Largest Money Maker
Your website is arguably the most important asset to your sales team. Properly developed your small business website can become a lead generating machine. Your small businesses website can also provide valuable analytics for your sales team. One of the main goals for your website should be to create an automated lead nurturing process. Having an automated lead nurturing system can increase your sales alongside your sales staff.
The framework of the lead nurturing cycle:
- Squeeze Page: A squeeze page is a single web page with the sole purpose of capturing information for follow-up marketing.
- Showcase Page: A showcase page is where you deliver the content to the prospective buyer and deliver what you promise by them giving you information.
- Sales Page: This page can either be a page that sells (e-commerce) or can connect with a sales person for products or services with longer sales cycles.
Maudience builds these three main pages when developing sites with a lead nurturing cycle. The squeeze page and showcase page can be switched around depending on how confident you are someone’s going to leave information behind after going over your information.
What to do after you have someone’s email or a sale?
- Lead bucket: These leads will set up into an email marketing campaign and can be personally followed up by a sales person. An email marketing campaign can be tailored to how intensely you want to go after potential clients. All external links on the page take you right back to the sales page to start the process where it was left off.
- Customer Buckets: You should always be looking for new opportunities. New updates, content products, or services should always be communicated with existing clients.
Along with an email marketing strategy this is a very effective way to generate new leads and nurture them through the sales cycle. Every business big or small needs to have some sort of lead nurturing system in place. Your website is the only employee in the company that can work 24/7/365 so give it the tools to be successful!
