It’s Monday morning after a long weekend, and you come in to work with little motivation to accomplish very little (or nothing at all) until you’ve had a cup of coffee. We have all been there because it comes with the job, and any boss knows not to schedule a meeting with your biggest client on Monday morning. Work gets done, but not at an exceptional pace or with any bravado. That is why I beg the question, has your website had its coffee?
If you have been using the internet more than a week, you can probably tell the difference between a “free” website and a professionally built one. The free one is basic and seems to have a few things out of place, but they aren’t out of place because they can’t go where you want them to. A “free” website is like having that meeting with your biggest client on Monday morning. The basic pieces are there, and you can give the client information, you are not going to sell or wow them. So let me ask, is that what you want your website to be, an online billboard?
Your website needs what coffee can provide, a burst of energy. That energy comes in three parts. The first part of the online world is that everything is measurable, so you can ensure your website is optimized for your needs. This is achieved by implementing Google Analytics on your entire website so you can track each visitor. Next is getting those visitors to do something on your site, whether it is buy something, submit a quote, or give you a call. This is achieved through strategically placed call-to-actions. The last part is getting people to your website through SEO (search engine optimization), which essential means when people are searching for your business they find you.
If any of this sounds like foreign territory to you, then there is a good chance your website needs some coffee. When it comes to my coffee, I like to enjoy the best coffee I can get within my budget. Maudience is that great brand people are starting to hear about so give us a call before your competitor does and get rid of your online billboard.
