At Maudience, we hear time and time again how difficult it is for a company to find quality employees. It used to be so easy. If you had an opening, you called the newspaper and post it in the classifieds. If you got really crazy, you did this over multiple days and with bigger ads and more prominent placement for your ad.
And then you waited…
Maybe you tried something different, like posting on a job-collection website. You reached out through social media. You purchased radio ads…hosted an open house or other hiring event. But still you waited.
You spend thousands of dollars per month and still the applicants only trickle in. What is it costing your company to have those positions unfilled? What could you be doing revenue-wise if they were filled?
The unemployment rate in Iowa is below 5% currently…meaning, only 5% of the employable workforce even consider picking up a printed newspaper and look in the listings. There’s not a huge pool of hirable candidates among the unemployed. Okay, maybe there’s another 5% of the population that are secretly looking for a job…a different one or a better one. Maybe there’s another 5% or so that are looking on behalf of someone they know or are just casually interested in what else might be an opportunity.
Third party job boards like Monster, Indeed and Corridor Careers websites are expensive…and your opportunity is still mixed in with all the other companies that have similar openings. Your posting is lost in the mix – and even more troubling – you rely on these third party sites to market and advertise themselves site to build traffic.
On average, 15,000 people are starting their job search each month on search engines like Google, Yahoo and Bing. They are looking for opportunity. Are you making it easy to find yours? Is your opportunity listed in front of them?
Those 15,000 people are not going to the job boards or third party sites. At Maudience, we can help by delivering quality applicants directly to employers who are hiring. We do this by marketing your specific openings on the search engines themselves through Pay Per Click (PPC) advertising campaigns. The ads we place on your behalf directly connect these people to your hiring process…effectively eliminating the middleman.
No more third party websites…no more classifieds…and you don’t have to wait to get results. You can see them almost instantly. By using PPC advertising, you determine exactly who comes to your online application process. PPC advertising is heavily centered around keyword placement and that’s where our consultation and service comes in.
A Maudience recruitment PPC advertising campaign is customized for each individual employer. We’ll even assist with creating an on-line application process should you need one for your company website.
Contact us today and we can schedule a review of your opportunity.
