How To Create a Good Website
There are 180,000,000 active websites currently around the world. Today we’re going to look at some basic essential items that a website needs to have for a successful web presence.
1. Branding
Websites are perfect platforms to proclaim your brand to the world and share a message. Treat websites as part of your overall branding and not just another medium. Style, logo, and positioning statement are key essential items to proper branding on websites. Having these drawn out in a clear concise manner are important.
2. Functionality and Information Architecture
Information architecture refers to the structure or organization of your website. It describes the ways in which the different pages of your site relate to one another and ensures information is organized in a consistent and predictable way on each page. A well-organized site will help your users find key information quickly. It also will make the experience of using your website more coherent, intuitive and satisfying. It is important when coming up with the information architecture for your site you involve stakeholders, site users, and content owners.
3. Coding
Title tags, meta descriptions, H1 headings, and image alt tags can be the most important part of your site that no one sees. These parts of the code contribute greatly to how search engines scan through your site and tell how relevant your information is. Also, this is the code browsers turn into delightful experiences for your visitors and customers on a daily basis. Having clean concise code makes everything easier for your site admins, and every stakeholder associated with the website when updating. Validated code (a process of making sure your code is correct) can make website maintenance easier, help proof future work.
4. Content
When you have all three areas discussed above correctly addressed the next step is to give site users what they need from your site. Content is king in many ways, content not only does content speak to site users, but it also speaks to search engines. So what type of content is important?
Blog content: Post fresh content on your blog a few times a week or month, and use the blog to relate your blog topic to specific products and services. Blogs are an essential tool to help your SEO as well. Search engines reward people who post new content on their site.
Products and services content: Site users want to know what you’re selling and want to find it without cumbersome searching. Create content that is easy to read, easy to understand, and easy to follow. Refreshing your content on these pages will also benefit your websites SEO.
Social media: Using social media to promote your business is simple and free for businesses to do. Posting new fresh content on your social platforms helps project a positive image of your company.
What is Maudience?
Maudience is a digital marketing agency that specializes in pay-per-click advertising, website design, SEO, and behavioral marketing. Maudience serves businesses in North Liberty, Iowa City, Coralville, Cedar Rapids, and many other parts of the nation.
