Social Media and It’s Negative Consequences
Its obvious right now that many people are not considering Sochi a prime destination for travel after what people have seen from athletes and news reporters. Yellow water, the lack of working water, water that is not safe to use on skin… there are many water problems, let alone the lack of finished hotel rooms. One news reporter who has been covering the Olympics for 35 years said in an interview with a popular radio show host back in the US that “its normal” for host cities to have infrastructure problems before and during the Olympics. With the emergence of Social Media now we feel sorry for athletes, news reporters, and fans that are in Sochi currently. There aren’t a lot of people planning vacations for Sochi at the moment either. Fact be told Sochi is one of the most beautiful cities in the world that offers a very diverse landscape and scenery for all sorts of visitors. Sochi though has a major brand image problem, and it was all due to the light that social media shed on its city.
The Social Media Dilemma for Businesses
Social Media has its positives and negatives. Utilized properly Social Media can be a cost effective, easy way to communicate with potential and current customers. On the flip side, it can be an avenue for people to vent and complain about your product or service. Unfortunately, people who read this information on Social Media channels are taking mental notes and remembering these negative comments. The Sochi case is a perfect example of some people posting negative images and it spreading like wild fire on Social Media. The same thing can happen to your business.
Ways to Be Proactive
There will always be negative reviews or comments about your company or small business. Here are some ways to have a successful public relations and social media monitoring campaign..
Ask for Positive Reviews and Feedback
Don’t be afraid to ask for reviews and recommendations. People are more lily to post something negative about a company that positive. Typically there are more people like your business or store than who do not. Make sure you actively seeking out those positive reviews on the internet from clients or customers.
Monitor Your Feeds and Comment Activity
It’s okay to take down some negative comments about your business. Remember this is your lively hood, and you can do whatever you want on your own Social Media Channels.
Respond to Negative Feedback in a Positive Manner
Don’t always ignore negative feedback or reviews. Comment positively and help those customers who post negative comments about your business. Offer ways to help, offer giveaways/refunds (depending on the product or service). This strategy can show dedication to the customer in the general public’s eyes.
Learn from Negative Feedback
Some people might be natural complainers, but negative reviews are a great way to learn how to improve your processes and procedures. There typically is a problem occurring if you receive negative feedback from customers. Listen to the feedback and improve on your services and the negative posts and comments will disappear.
As a business owner, you have to respect the power of Social Media. Don’t let your business be hit by negative reviews and comments. Having a proactive strategy to fight negative reviews can save your company from losing out of potential revenue.
If you need help with public relations, social media monitoring or branding contact us today for information.
