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Local YouTube Advertising Proving an Alternative to Cable
Local YouTube advertising is growing leaps and bounds every month. With all the same targeting features that Google offers for its search mediums, it offers the same with YouTube. We can target video ads directly to a specific age group, interest, location or keyword. This provides an efficient way to give life to your brand by showing dynamic video ads to your exact target market. Below are some stats from a local campaign we managed this past September (demographic target was male-female ages 18 to 65).
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[/et_pb_number_counter][/et_pb_column][et_pb_column type=”1_4″][et_pb_number_counter admin_label=”Number Counter” title=”Impressions” number=”25000″ percent_sign=”off” counter_color=”#af292c” background_layout=”light” use_border_color=”off” border_color=”#ffffff” border_style=”solid” number_font_size=”35″]
[/et_pb_number_counter][/et_pb_column][et_pb_column type=”1_4″][et_pb_number_counter admin_label=”Number Counter” title=”Views” number=”3563″ percent_sign=”off” counter_color=”#af292c” background_layout=”light” use_border_color=”off” border_color=”#ffffff” border_style=”solid” number_font_size=”35″]
[/et_pb_number_counter][/et_pb_column][et_pb_column type=”1_4″][et_pb_number_counter admin_label=”Number Counter” title=”Cost Per View” number=”.10″ percent_sign=”off” counter_color=”#af292c” background_layout=”light” use_border_color=”off” border_color=”#ffffff” border_style=”solid” number_font_size=”35″]
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YouTube Is Not Just for Millennials
YouTube advertising isn’t just for companies targeting millennials. Generally there are about 6,000 impressions a day for people 55 or older on YouTube in the Cedar Rapids market alone. View rates* on those impressions are usually higher as well, averaging out at 23%.
*View rate is the number of views your video ad receives divided by its number of impressions
Benefits of YouTube Advertising:
- See directly who watched your ad as opposed to guessing.
- Transparency with marketing dollars. Only pay when someone watches a video for more than three seconds.
- Target a direct market and eliminate groups you don’t want your ads to be shown to.
What businesses benefit from YouTube Advertising?
- Small businesses trying to increase brand awareness
- Medium-sized businesses who spend a heavy portion of their budget on cable providers
- Growth minded companies
- Large advertisers who want a better return on their ROI
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