Meta Tags and SEO This article will give you a quick how to guide on creating and optimizing three main meta tags in your web pages. Most content management systems make it easy to control these SEO compontents. So I’m going give the beginner a quick lesson on how to optimize meta tags. How to […]
Search Engine Optimization (SEO) is a must for anyone who has website presence. In short SEO is the process of optimizing your website so search engines will rank your site higher in search results for specific keywords. SEO is ever-changing and can be very overwhelming even for experts in the field.
Digital Marketing Tips to Improve Bounce Rate Bounce rate is a term you hear a lot about and is a word the digital marketing world is always trying to improve. Bounce rate is a good analytic to look at to see if you’re bringing the right traffic to your website. The biggest challenge digital marketing faces is […]
Restaurant Impossible is celebrating its 50th episode this week and to the show some recognition I thought a blog about small business branding would suffice. To give a little background of the show it’s where a successful chef Robert Irvine goes into struggling restaurants and gives them a complete facelift. It’s not a happy go […]
Websites Can Be Your Largest Money Maker Your website is arguably the most important asset to your sales team. Properly developed your small business website can become a lead generating machine. Your small businesses website can also provide valuable analytics for your sales team. One of the main goals for your website should be to […]
Do or do not. There is no try. Only do. Web Design and Call to Actions The Importance of a Call to Action Every website needs a call to action. The call to action is a response you want your users or potential customers to complete. In the business to business world, it’s usually an […]
How a Marketing Agency Can Help Your Business Many people are leery or not sure what a marketing agency does or can do for their business. The lesson behind this article is to shine light on why you should choose a marketing agency. Price When it comes to ad placement, a marketing agency will typically […]
Google MyBusiness Makes Marketing Agencies Lives Easier Google has made it easier now to track Analytics and makes updates across some of the Google Platform. Google My Business provides information on reviews, map locations, analytics, and content through one interface. The interface is easy to understand for users, and the navigation is basic. It used […]
Building More Value Out of Your Branding Campaigns The marketing world is brutal. Consumers have changed the way they buy, what mediums they frequent, and the social sphere has grown immensely. As products and service advantages erode under the weight of global competition business owners and marketers are asked to drive more differentiating value from […]
If you are a small business owner or marketing professional, you have probably been pitched or sold on buying impressions or unique visitors. Sales people will sell you on increasing traffic to your website by driving traffic from theirs or ad networks they buy advertising on. In local markets, businesses often see radio and cable […]
Social Media and It’s Negative Consequences Its obvious right now that many people are not considering Sochi a prime destination for travel after what people have seen from athletes and news reporters. Yellow water, the lack of working water, water that is not safe to use on skin… there are many water problems, let alone […]
PPC Advertising Success in One Week Pay Per Click Campaigns (PPC Advertising) can be tricky at first and leave marketers very frustrated. I consider myself a professional and I still get frustrated at campaign performance from time to time. Every time Maudience brings on a new client, work in a new vertical, or open in a […]
Three Quick Tips for Facebook Advertising Facebook Advertising has become one of the largest indirect marketing channels in the world at the current moment. Everyone in the United States right now either has Facebook or if they don’t, they hate and stay off it for a reason (for the most part). Maudience works with companies […]
