As a business owner, you believe in what you do. You deliver a better customer experience than you competitors because it’s what you value. You have a personal commitment to customer service. You’re confident about your business because you have good intentions. Uh oh… It is our friends who judge us by our intentions, they’re […]
[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] We moved into a new office space in February and we recently hosted an event that gave us the push we needed to give our office a personal touch. Here are some ways that you can enhance your office environment. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row admin_label=”Row”][et_pb_column type=”1_4″][et_pb_image admin_label=”Image” src=”https://maudience.com/wp-content/uploads/2015/10/IMG_7546.jpg” […]
[et_pb_section admin_label=”section” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” custom_padding=”5px|” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Introduction” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_padding=”1px||5px|”] It’s often said, “50% of your marketing budget is being wasted.” Deciding how to spend your marketing dollars is the first step. This can be a daunting task and requires specialized attention to […]
Ben Carson, small business owners, and digital marketers can all learn how to better utilize display advertising and remarketing. According to the new FEC finance filing for Ben Carson’s presidential campaign, the new wave of advertising has finally hit politics. In Q3, his campaign spent their advertising dollars on these mediums: $5 million on Social […]
Overview Maudience is seeking a graphic design intern with an excellent sense of design fundamentals to help create engaging marketing materials for our websites and print materials. This internship is a paid position to work up to 20 hours per week. You must be a current undergraduate student and show an online portfolio to qualify […]
[et_pb_section admin_label=”section” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” custom_padding=”0px|5px” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] There are few better feelings than seeing hard work and effort pay off. This can be a personal benefit, but it’s often the benefit of helping someone else. Maudience had the chance to […]
[et_pb_section admin_label=”section”][et_pb_row admin_label=”Row”][et_pb_column type=”1_2″][et_pb_image admin_label=”Image” src=”https://maudience.com/wp-content/uploads/2015/10/Yoast-SEO-e1444149935721.jpg” show_in_lightbox=”on” url_new_window=”off” animation=”off” sticky=”off” align=”left” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] [/et_pb_image][/et_pb_column][et_pb_column type=”1_2″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] Yoast SEO A plugin that can help beginners and experts, this plugin provides useful insight into every post/page/product to make sure it is fully optimized. All you need to do is […]
On September 30 Maudience hosted our 3rd Google Partner Event. Previously, we’ve hosted this event at the North Liberty Co-Lab, but after moving into a new office location in February, we were able to host it at the Maudience office. The purpose of this free event was to inform small business about the benefits of Google […]
[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] Local YouTube Advertising Proving an Alternative to Cable Local YouTube advertising is growing leaps and bounds every month. With all the same targeting features that Google offers for its search mediums, it offers the same with YouTube. We can target video ads directly to a […]
It’s Monday morning after a long weekend, and you come in to work with little motivation to accomplish very little (or nothing at all) until you’ve had a cup of coffee. We have all been there because it comes with the job, and any boss knows not to schedule a meeting with your biggest client […]
There’s a party in the USA and everyone’s invited. Millions will tune into one of the most highly anticipated events in pop culture as the annual MTV Video Music Awards airs on Sunday, August 30. The anticipation began about a month ago as Miley Cyrus announced that she would be hosting the show. Then came […]
First of all, a website is more than just a technical matter. It’s primarily a means of marketing your business to those who might be looking for you and what you sell. It’s easy to cast off this responsibility to someone who manages your internal computer operations, but translating PHP, CSS, Java, and HTML in […]
When was the last time you saw an ad so powerful you couldn’t take your eyes off it? Or couldn’t stop thinking about it? Chances are it wasn’t something you saw in a magazine or the newspaper. What captures people’s attention is a compelling story, which is difficult to achieve on print ads and the […]
It’s difficult to quantify how spending a significant amount of money on updating your website will translate into more sales. There are no guarantees, but Maudience can make it as simple as possible to understand in using an actual recent example. A local business has a very “pretty” website and it serves a very minimal […]
The invisible shopper is looking at you right now. He’s aware of you because he’s in your store as we speak…but you can’t see him. He only has about 3 minutes to look around and if he likes what he sees, he’ll tap you on the shoulder and you’ll be able to meet him. He’s […]
I know a boy who is crazy about Minecraft. Virtually anything with the Minecraft name attached to it gets his attention. Last week, a new update to his gaming platform version was issued and after coming back to earth from his excitement, he went to YouTube to watch his favorite instructional videos. An hour later, […]
Gone are the days (or they should be) when ads lived in one medium and spoke at consumers. If nothing else, digital marketing has changed that paradigm permanently. Even most consumers of television have now taken complete control over how they watch, when they watch, and what they watch. Witness: the activity taking place every […]
Think back to a time when you went to the second page Google, now think back to a time when you clicked on a link on the second page. According to Chitika, 95% of users don’t go to the second page of Google on their searches. That means if you aren’t on the first page […]
At Maudience, we deal with a lot of businesses in the corridor. We work with companies of all sizes from national brands all they way to newly opened businesses. It is fascinating to learn about their work and how they conduct their business. Each company has specific ideas that they want for their websites and […]
Millennials, Generation Y, Echo Boomers, call us whatever you want. By us I mean anyone born in the mid-1980’s to the early 1990’s. Our generation is often viewed as the tech-savvy kids, as we grew up using computers in school and had smartphones introduced to us as teenagers (there’s a scary thought). Some negative views […]
We keep running into businesses who are spending huge amounts of money in search advertising. Nothing wrong with that, it’s just as an Iowa web-design company, we find horrible amounts of waste. Recently, one particular company we found was spending in excess of $20,000 per month in search marketing. Sure, it’s a highly competitive market […]
