For years Google has been using its CAPTCHA technology to tell humans and robots apart. CAPTCHA began as puzzles that were easy for humans to complete but not robots. The technology was created in the 90’s to protect websites from bots flooding them with spam or abusive requests. CAPTCHA stands for Completely Automated Public Turing test […]
As a small business, building brand awareness is a crucial part of your marketing strategy. It’s likely you don’t have the capacity or budget for large-scale advertising efforts or campaigns. The best way to gain momentum as a small business is to get your name out there as much as possible, and create brand evangelists […]
Hey there, Mark here. I wanted to share with you something I’m really excited about right now – marketing automation. In a nutshell marketing automation is the use of software and other technology platforms to automate repetitive marketing tasks, such as email sends, social media posts and other website related activity. Marketing automation has been […]
Two of the most powerful tools for driving traffic to your website are title tags and meta descriptions. And you’ll never even find them on the pages of your site. The place you will find them is the Search-Engine-Of-Your-Choice’s search results page. The title tag is the large blue title that grabs your attention, while the meta description […]
SEO (Search Engine Optimization) can seem a bit daunting on your own. How do you know the best places to put your keyword or keyword phrase? How many mentions of your keyword are too many? How many are too few? Thankfully there are tools to help make the most of your SEO efforts. For our […]
Content is everything. From ad copy to blog posts to webinars, content is the brick and mortar of your digital marketing efforts. That’s because, when done right your content is what moves your potential customers through their buyer’s journey. The buyer’s journey looks a bit like this: For each stage of the buyer’s journey, different […]
If you’re advertising online (which we hope you are!) there are certain metrics that you really should be paying attention to. These are click through rate (CTR) and conversion rate. It’s pretty easy to get these two mixed up, so we thought we’d just go through, as you may have guessed, the basics.   CTR – […]
As a business…why are you on Facebook? Twitter? Snapchat? LinkedIn? Every business brand on social media is on for one reason – to (eventually) get more business. That means different things to different types of businesses – which means you might have different objectives: Driving in-store sales Increasing online sales Launching a new product/service Building […]
So, you want to go live. Facebook Live, that is. But, you’re wondering how to go Facebook Live? Don’t worry, it’s not that scary. And it’s fun! Let’s face it, it’s about as exciting to marketers as broccoli is to this pug. This feature has been heavily promoted by Facebook in recent months, which aligns […]
In this installment of our Back to the Basics series we’re covering the basics of PPC and Google Adwords. Breaking Down PPC PPC, or Pay-Per-Click, is an online marketing model for ads. It works exactly as it says: You only pay when someone clicks. The amount you pay per click is called, not-at-all-shockingly, CPC, or […]