So, you want to go live. Facebook Live, that is. But, you’re wondering how to go Facebook Live? Don’t worry, it’s not that scary. And it’s fun! Let’s face it, it’s about as exciting to marketers as broccoli is to this pug. This feature has been heavily promoted by Facebook in recent months, which aligns […]
In this installment of our Back to the Basics series we’re covering the basics of PPC and Google Adwords. Breaking Down PPC PPC, or Pay-Per-Click, is an online marketing model for ads. It works exactly as it says: You only pay when someone clicks. The amount you pay per click is called, not-at-all-shockingly, CPC, or […]
Businesses looking to make changes usually have a single challenge in mind — they may claim they need to improve their Facebook presence or their search engine rankings, but the truth is that the core problem they’re trying to solve lies much deeper than these one-off tactics. They don’t need a bigger Twitter following; they […]
There is something about marketing that can make smart people feel stupid. It’s like when you talk to a lawyer…it often feels as though they’re speaking another language. The trouble is, if you don’t understand what you’re paying for, you’re going to get duped. We’ve assembled the most common marketing issues business owners face and […]
“7 Reasons Why Your Business Should Invest In SEO” “5 Reasons Why SEO Is Important For Small Businesses” “The Ultimate List of Reasons Why YOU Need SEO!” These are just three articles you can find on the internet regarding SEO. There are hundreds – no thousands (maybe millions?) – more like them. At this point […]
Who watches TV anyway? That’s the question you need to ask yourself before you even consider spending money on television ads. According to an article written by the Director of Business Development here at Maudience, Greg Yokanovich, in the last five years the hours spent watching television by 18-34 year olds has dropped by 9 […]
Designing a new website takes a lot of planning and consideration on both your part and that of the developer. You have to pick the color scheme, what you want on your menu, and the content that will be added, including pictures, videos and copy. It’s a lot. But there’s one thing you must ask […]
We’ve found the sweet spot. Fifteen minutes a day on Pay Per Click campaigns is the happy medium between spending too much and too little time on PPC Campaigns. It usually comes out to be 5.5 hours per month, not including reporting or design time in landing page creation. (In our company structure we separate […]
Google has made some changes to its Adwords platform over the past year – and not just in regards to functionality. Google rearranged its Search Engine Results Page (SERP) results, effectively necessitating (positive) change behind both SEO and PPC strategy. The major areas that have been addressed are: A reduced number of results for Ads […]
Traditional advertising died a little more on Tuesday. The winning candidate spent less, connected more, and befuddled the entire establishment of marketing wisdom. Some of it may not be translatable to your business, but you owe it to yourself to at least consider just a few observations: TV, Radio, Newspaper – more of a waste […]
Being in the web design and digital marketing business, I’ve heard my fair share of horror stories. Unfortunately, the majority of our prospects timidly approach us about having a new website design. Their timidity is typically the direct result of having recently been ripped off by a web designer. Actually, just this week I spoke […]
[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” text_font_size=”14″ use_border_color=”off” border_color=”#ffffff” border_style=”solid”] There’s a semi-famous Penn & Teller sketch “Bottle Survey” in which a waiter in an upscale restaurant presents ordinary tap water under extraordinary descriptions to raging success. A water “steward” distributes a menu and discusses the finer points of water purportedly shipped in from […]
[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” text_font_size=”14″ use_border_color=”off” border_color=”#ffffff” border_style=”solid”] Negative space is the space that surrounds a positive space or object. Negative space helps define the positive shape and can bring balance and contrast to the object. Using negative space to shape a logo can be a very successful approach. The result is […]
If doing the same thing over and over again and expecting a different result is the definition of insanity, we’re about to drive you completely nuts. Consider the following when your next media sales rep starts talking about reaching more people than you ever thought possible: The average person is exposed to more than 7,000 […]
What design trends can we expect for 2016? Below are a few common design predictions for this year. Color Richer, bolder color pallets. Typography Now that more people understand the use of typography and typefaces are more accessible to designers and non-designers, expect type to play bigger roles in every project. Visuals Instead of Text […]
Morgan Buisker Better utilize my gym membership. Become more efficient in my management. We’re trying to figure out the best project management system to use so that I can communicate internally and with our clients in the easiest and most efficient way in order to eliminate repeating work throughout my everyday process. Samuel McCreedy Spend […]
You know why they call it “Black Friday” don’t you? It’s allegedly when businesses finally develop enough sales for the year to be considered profitable. That seems rather silly, though…to wait all year for all that hard work to finally pay off. For most businesses, we recommend at least a monthly focus. Naturally, the end […]
So you think you’re ready to get your first design job and use all that fancy knowledge you crammed into your brain from school… Or maybe you have been working as a designer and now you are ready to fly the coop and look for something new. Well here are a few tips for successfully […]
Adam Pollack Law is coming up on his year anniversary with Maudience and we asked him to reflect on his time with us. Maudience redesigned his site with a SEO focus and he also began advertising on Google. His answers reflect the benefits Maudience provides small businesses.   How did you advertise before teaming up […]
Is business casual becoming the new business professional? Dressing for the workplace is never easy and I’ve seen more and more examples of how it’s changing. Here at Maudience the attire is business casual. However, this seems to be on a need to see client basis. Lawyers are generally thought to wear suits and ties, […]